In a world full of countless methods of communication, the new NPR brand was inspired by the visualization of morse code. They wanted to drop their feminine brand in exchange for something more agnostic, yet impactful. Welcome to the new North. Your message, decoded.
Colorful visualizations of morse code are used throughout the brand. Fun fact: even the logo mark is a morse code translation for "North".
The client had large aspirations, & the one thing that made them more excited than the actual brand... was a custom private jet. Why not?